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This advice applies to makes forging partnerships with all athletes—Specifically youthful, woman, queer or para athletes—who will be new to compensated collaborations. brand names should always presume deals with athlete influencers could go public and act appropriately.

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The identify, graphic, Likeness (NIL) ruling in 2021 also considerably expanded the pool of athletes brand names could do the job with by making it feasible for faculty athletes to benefit from partnerships—such as individuals who had currently built an online following.

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